Nail Salon — Meta Ads for Local Appointment Volume
Nail SalonDallas, TX
Meta Ads · Creative · Local campaigns · Retargeting
Offer-led creatives and tight radius targeting produced repeatable weekly bookings.
Summary
We built a local Meta system around visuals, limited-time fills, and retargeting of engagers.
Problem
- Organic-only reliance for weekday slots.
- No structured retargeting from IG engagers.
- Creative was inconsistent season to season.
Approach
We launched always-on local campaigns plus promos with strict frequency caps and clear booking CTAs.
Solution
Short video + static mix, Advantage+ placements where appropriate, and booking link tracking.
- Weekly creative refresh
- Offer calendar aligned to slow days
- Store visit optimization tests
Results
Appointment volume grew with predictable CPA.
Steadier chair utilization on weekdays.
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