Agreement to these terms
If you do not agree with these Terms, stop using our website and do not submit inquiries or engage our services. For contracted engagements, your signed agreement and statement of work control if they expressly conflict with these Terms on a specific point.
Services and website use
FuelLabs Digital provides professional services—including performance marketing, creative production, and related consulting—as described on our site and in proposals. We grant you a limited, revocable license to use the website for lawful business purposes. You will not misuse the site, attempt unauthorized access, scrape content at scale without permission, or interfere with the security, availability, or performance of our systems. Our relationship is contractual only; we do not owe fiduciary duties, and no joint venture, partnership, or principal–agent relationship is formed unless a signed agreement expressly says otherwise.
Intellectual property
Unless otherwise agreed in writing, FuelLabs Digital retains rights in its pre-existing tools, templates, methodologies, and brand assets. Deliverables are licensed or assigned only as your contract states. You will not remove proprietary notices or present our work in a way that would mislead third parties about origin or ownership.
Client responsibilities
You own your ad accounts, business data, and customer data (subject to platform terms) and remain responsible for how they are used. You are responsible for:
- The legality of your business, products, services, and offers; the truthfulness and substantiation of claims in your ads, landing pages, and materials you provide; and ensuring those materials do not infringe or violate third-party rights.
- Owning or lawfully controlling the ad accounts, pixels, catalogs, audiences, and related assets we are asked to use; maintaining compliance with applicable laws, industry rules, and each platform’s terms, policies, ad standards, and technical requirements on properties and accounts under your control.
- Safeguarding credentials; granting and maintaining the access we reasonably need; and notifying us without undue delay if you suspect unauthorized access, a platform issue, or a compliance matter affecting our work.
Fees, billing, and expenses
Fees, payment schedules, and cancellation terms are set in your proposal or master services agreement. Unless stated otherwise, amounts are in U.S. dollars. If any invoice or fee is not paid when due, we may immediately pause or cease work, withhold deliverables, and suspend access to materials or systems we control, with no obligation to resume until payment is received in full—and we are not liable for any delay, downtime, missed launches, or campaign impact resulting from non-payment. Except where a signed agreement expressly states otherwise, once work has begun, fees are earned and non-refundable: strategy, time, creative, media management, and execution are not reversible, and digital services are inherently consumed as they are delivered. Third-party ad spend, software licenses, and pass-through costs are usually billed separately and remain your responsibility.
Disclaimer of warranties
Our website and any preliminary guidance are provided “as is” and “as available,” without warranties of any kind, whether express, implied, statutory, or otherwise, including merchantability, fitness for a particular purpose, quiet enjoyment, accuracy, or non-infringement.
You acknowledge that marketing and advertising inherently involve risk and variability. Performance depends on factors outside our control, including algorithm updates, auction dynamics, competition, seasonality, creative and landing experiences, product–market fit, pricing, operations, and your budgets. We do not guarantee—and you should not expect—any particular return on investment, volume of leads or sales, revenue, search or social rankings, reach, impressions, click-through rates, conversion rates, or other outcomes, unless a signed agreement clearly and expressly states a specific guaranteed result (which is uncommon in our engagements).
We do not operate or control Google, Meta, TikTok, or any other third-party platform or publisher. We are not responsible for account suspensions, ad disapprovals, policy enforcement, outages, feature deprecations, auction or pricing changes, inventory availability, or how platforms measure or report results; those events can occur without notice and are outside our control. Tracking, analytics, and attribution data may be incomplete, delayed, modeled, or inconsistent across tools and platforms; attribution methodologies differ by vendor; and reasonable discrepancies between dashboards, ad platforms, and other reports are normal and do not imply error in our work.
Limitation of liability
To the fullest extent permitted by applicable law, FuelLabs Digital and its owners, employees, and contractors will not be liable for any indirect, incidental, special, exemplary, consequential, or punitive damages, or for lost profits, lost revenue, lost savings, lost business opportunities, loss of goodwill, reputational harm, business interruption, loss of use, loss or corruption of data (including analytics or ad-account data), or any similar damages, whether based in contract, tort, strict liability, or otherwise, and whether or not we were advised such damages were possible, arising out of or related to your use of the website or our services.
Our total aggregate liability for any claim arising out of or relating to the website or services is limited to the fees you paid to FuelLabs Digital for the services giving rise to the claim during the three (3) months preceding the event, unless a signed contract sets a different cap. Some jurisdictions do not allow certain limitations; in those cases, our liability is limited to the maximum permitted by law.
Indemnity
You will defend, indemnify, and hold harmless FuelLabs Digital and its owners, employees, and contractors from and against any claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your ads, campaigns, creative, landing pages, offers, and marketing claims; (b) materials, data, trademarks, or other content you supply or approve; (c) your products, services, or business practices; (d) alleged violation or infringement of any third-party rights (including intellectual property, privacy, publicity, or consumer-protection claims) connected with your materials, products, or instructions; (e) your breach of these Terms, platform rules, or applicable law; or (f) your misuse of our website—except to the extent finally determined to have resulted from our intentional misconduct or gross negligence.
Termination
Either party may end an engagement as your contract describes. We may refuse any new engagement or project, suspend services, or terminate work (in whole or in part) at our discretion where we reasonably conclude there is fraud, abuse, material breach, non-payment, a compliance or legal issue, reputational risk, a conflict of interest, or where continuing would require us to violate law or platform rules. We may suspend website access for the same reasons. Provisions that by their nature should survive—including fees owed, intellectual property, disclaimers, limitation of liability, and indemnity—remain in effect.
Neither party is liable for delay or failure to perform caused by force majeure events beyond its reasonable control, including natural disasters, pandemics, war, terrorism, civil unrest, labor disputes, utility failures, internet or telecommunications outages, third-party platform outages or policy actions, supply-chain or vendor disruptions, cyber incidents affecting third parties, or government action—provided the affected party uses commercially reasonable efforts to mitigate and resume performance.
Governing law and disputes
These Terms are governed by the laws of the State of Florida, without regard to its conflict-of-law principles. Subject to any mandatory rules that cannot be waived, you agree that the state and federal courts in Orange County, Florida have exclusive jurisdiction over disputes arising out of or relating to these Terms or the website, unless a signed business agreement designates a different forum.
Updates
We may update these Terms from time to time. The effective date at the top of this page will reflect the latest version. Where material changes affect active client engagements, we will provide notice consistent with your contract and applicable law.
Contact
For questions about these Terms: fuellabs.digital@gmail.com
For privacy-related requests, see our Privacy Policy.