Law Firm — Local SEO & Maps Visibility in Miami
LegalMiami, FL
Local SEO · GBP · Reviews · Local pages
GBP structure, review velocity, and city-relevant pages increased calls from high-intent local searches.
Summary
We aligned categories, service areas, and on-site proof with the way Miami prospects search for representation.
Problem
- Inconsistent NAP and weak category selection on GBP.
- Review acquisition was sporadic and not tied to case outcomes.
- City pages were thin and duplicated.
Approach
We rebuilt GBP for clarity, implemented a compliant review workflow, and wrote distinct city/service intent pages.
Solution
Structured data, localized FAQs, and internal linking from practice area pages into conversion paths.
- GBP weekly posting with proof-led topics
- Review prompts post-resolution
- Local page template with unique stats and FAQs
Results
Map and organic discovery improved with measurable call lift and stronger review velocity.
More qualified intakes without increasing paid spend.
Book a Strategy Call
Want similar results in your market? We will map your funnel and acquisition system around qualified lead growth.