Electrical Contractor — Local SEO & Maps for Service Calls
ElectricalDenver, CO
Local SEO · GBP · Local pages · Reviews
Category clarity, service lists, and neighborhood relevance increased map calls and booked jobs.
Summary
We aligned GBP services with how Denver homeowners search for panel upgrades and emergency work.
Problem
- Service list was incomplete vs actual truck rolls.
- Duplicate landing pages for suburbs.
- Few reviews relative to job volume.
Approach
We rewrote GBP, consolidated suburb pages, and implemented a lightweight review ask post-job.
Solution
Neighborhood-level FAQs, photo program, and structured data for services.
- Weekly GBP updates
- Technician photo workflow
- Citation cleanup
Results
Map calls and total leads rose with better blended CPL.
Dispatch board stayed fuller without increasing Google Ads budget.
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