EcoHub Logistics — Website + Lead Generation System

Summary

We rebuilt EcoHub's web and paid acquisition path around quote-ready car shipping intent, then tightened campaign structure and tracking so budget optimized toward real conversions.

Problem

• Lead costs were high, averaging roughly $95-$120 CPL.
• Monthly volume was stuck around 8-12 leads.
• The existing site looked outdated and lacked a conversion-first offer.
• Traffic quality was low intent and poorly aligned with quote-ready buyers.

Approach

We paired a full conversion-focused website rebuild with high-intent keyword segmentation in Google Ads and end-to-end call/form tracking.

Solution

The new landing experience was structured around specific car shipping quote intent, trust signals, and a faster primary CTA. Google Ads was rebuilt to focus on hot search terms, remove waste, and segment campaigns by intent.

• Built dedicated high-intent quote landing structure
• Rewrote offer and conversion copy for clearer value proposition
• Refined keyword targeting and removed low-intent search waste
• Implemented segmented campaign architecture with call + form tracking

Results

Within 60 days, CPL dropped sharply, monthly lead volume scaled, and conversion rate improved from 2.1% to 6.8%. Google Ads cost per conversion decreased by 2.7x, while reported close rate landed around 25-35% based on client feedback.

The system produced materially more quote-ready leads at a lower acquisition cost, creating a more predictable pipeline for sales.

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