Cleaning Company — Meta Ads for Recurring Plan Signups
CleaningSeattle, WA
Meta Ads · Creative · Landing pages
Retention-focused offers and creative testing moved paid social from promos to recurring plans.
Summary
We replaced one-time promo traffic with plan-first messaging and proof of recurring reliability.
Problem
- Paid traffic skewed to one-time deep cleans.
- Landing pages did not explain recurring value.
- Creative looked like generic stock cleaning ads.
Approach
We rebuilt offers around recurring plans with testimonial-led creative and cleaner booking.
Solution
Plan comparison module, guarantee callout, and retargeting for cart abandoners.
- UGC-style creative from real crews
- Offer rotation by weekday
- SMS nurture for trials
Results
Recurring leads more than doubled while CPA improved and retention rose.
Higher LTV per acquired customer from day one.
Book a Strategy Call
Want similar results in your market? We will map your funnel and acquisition system around qualified lead growth.