Car Detailing — Google Ads for Premium Package Bookings
Car DetailingMiami, FL
Google Ads · Local campaigns · Landing pages
Model-specific keywords and package-led landing pages increased high-margin booking volume.
Summary
We shifted spend toward high-margin packages and used ad copy to pre-sell ceramic and paint correction.
Problem
- Cheap wash keywords drained budget.
- Landing page sold generic wash instead of packages.
- No callout for SUV pricing tiers.
Approach
We rebuilt keyword themes by vehicle segment and package tier with matching LPs.
Solution
RSA angles per package, price transparency module, and booking-first CTA.
- Location extensions
- Promo calendar for slow weekdays
- Call tracking for booked revenue match
Results
Bookings and premium mix rose sharply with lower cost per booking.
Shop revenue per bay hour increased.
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