Barbershop — Meta Ads for Memberships & Repeat Visits
BarbershopNashville, TN
Meta Ads · Creative · Retargeting
Membership offer creative and retention retargeting increased repeat visits and chair utilization.
Summary
We promoted a membership bundle with creative that highlighted wait-time reduction and perks.
Problem
- Walk-in dependency caused uneven chair utilization.
- No structured retargeting for past clients.
- Creative did not communicate membership value.
Approach
We built a membership launch campaign plus always-on retargeting for 45-day lapses.
Solution
Offer-led reels, static carousels of cuts, and limited-time founding member pricing.
- Creative shot list for shop
- Frequency caps by audience temperature
- In-store QR for remarketing pools
Results
Appointment volume and repeat visits rose with a lower cost per booking.
Predictable recurring revenue from memberships.
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