Theme ad groups and RSA assets around a single service intent
Tight groups beat catch-all ad groups
When a single ad group contains unrelated services, you lose the ability to write specific ads and dedicated landing pages. The platform shows generic copy and visitors land in vague experiences. Split themes so each group has one main intent to solve.
- Use pinning thoughtfully on RSAs to keep legal or offer claims accurate
Make landing pages the proof point for the keyword theme
Expected CTR can rise; landing experience is where deals happen
Even strong ads falter on slow or generic pages. Pair each high-value ad group to a page that includes clear proof and a CTA that matches the query stage.
Use diagnostics without obsessing over the label
Action follows the break you can see in components
If a theme shows 'below average' on landing experience, look at LCP, mobile layout, and message match. If ad relevance lags, refresh headlines with customer language, not brand jargon.
Measure commercial outcomes, not the score alone
A high score with bad leads is still failure
Some tight themes may still show 'average' while producing great pipeline. Do not restructure for cosmetic reasons. Structure for business outcomes and user clarity first.
Tighten high-intent Google Ads structure
We restructure and write for relevance so budget buys qualified demand.
Request a Google Ads review