Conversion events that match the sales process
Form vs. call vs. book
Train pixels and offline imports on the events your team actually works: booked estimates, not every stray click. Misaligned events poison bidding and hide creative truth.
- Deduplicate lead sources between platforms
- Name UTMs and hidden fields for city and service on every form
Creative and landing alignment
Relevance before max bid fever
Score ads and landers as pairs weekly. A fresh headline in the ad is wasted if the page still says something different in the H1.
Lower CPL the right way
We audit the whole path from ad to booked job, not a single line item.
Get an audit